Search Engine Optimization

Description

Become familiar with the history and terminology of search engine optimization (SEO), and gain hands-on experience launching SEO campaigns. Learn about on- and off-page SEO factors, including site structure, content optimization, user experience, search visibility, link building, social media, and mobile site optimization. Also, become proficient with the commonly used SEO tools so you are able to leverage them and to report on SEO metrics. 
You'll Walk Away with

    Mastery of the tools and techniques of effective SEO marketing
    The expertise to achieve impressive results through inbound marketing by applying SEO strategies
    Familiarity with SEO history, landscape, and terminology
    An understanding of different search algorithms
    The skills to conduct an SEO audit of a website
    The ability to use a variety of keyword research tools and content ideation methods
    Techniques for developing content and for linking building strategies
    An understanding of how SEO interrelates with other digital marketing tactics
    Advanced strategies like content marketing, native advertising, and social ads, as well as an understanding of their impact on SEO