Explore La Crosse

Explore La Crosse


Travel & Tourism

About Us

The La Crosse County Convention and Visitors Bureau builds awareness of La Crosse County as a global tourism destination. Increasing revenue and stimulating economic development, enhancing visitor spending and overnight stays, will be realized by promoting leisure travel, conventions, sports, and events while highlighting our region’s natural beauty and showcasing the talents of our residents for all La Crosse County communities.

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Rep/Contact Info

Deb Carlson
Director of Membership & Grants
Haleigh Doyle
Director of Media & Marketing
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A.J. Frels
Executive Director
Carey Hegge
Director of Tourism
Michelle Hoch
Director of Finance & HR
Ben Morgan
Director of Group Sales and Sports Services
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Erik Sjolander
Director of Convention Sales